July 23 is the fan-proclaimed International My Chemical Romance Day (better known as IMCRD), and though MCR announced their breakup in late March, the MCRmy is still holding strong to this holiday celebrated on the release anniversary of MCR’s first album, I Brought You My Bullets, You Brought Me Your Love.
“The most common question I've been getting since the break up was whether IMCRD would go on at all,” says Devan Mickell, a long-time fan who is manning the @IMCRD Twitter account which helps direct fans on the big day, this year.
“I was actually really surprised by how many people thought that MCR's break up would jeopardize IMCRD. Yes, it's about celebrating our love and appreciation for a band, but it's also about the experiences we've shared, the friends we've made the family we've gained, and how we've all grown and changed over the years with one another. To me, IMCRD is far more about the MCRmy than anything else”
For many of fans of the band, it was tough finding ways to connect with other members of the fanbase, especially in the early days when beyond spotting other kids in MCR shirts, going to shows and lurking the now defunct WBR Street Network message boards, there was no way to really connect.
The advances in technology since then opened very simple ways to find other fans and to stay in touch, both online and in real life. IMCRD celebrates the beauty of that, of fan unity and of a strong community built around mutual passion for the band.
Throughout the years, this grassroots holiday has spawned large-scale fan meetups, charity fund-raisers, effortless Twitter trending and many creative endeavors from the fan community.