American Football release their first music video, 15 years later

June 5, 2014 by Matt Crane

American Football release their first music video, 15 years later

Fifteen years after its release, American Football have premiered a music video for the track “Never Meant,” which is taken from their seminal 1999 self-titled LP (their only album). Watch the video below, and let us know your thoughts.

Video director Chris Strong told NPR:

"The video for 'Never Meant' takes place in Urbana, Ill., circa 1999. It is a song about breaking up, moving on and forgetting, so I made a story about a brief relationship occurring between two characters at the end of their college experience. I wanted to craft a story that referenced the original album artwork, so we shot in and around the house that appears on the original album cover and used the cover image as a jumping-off point for the story."

The new deluxe edition of American Football is out now via Polyvinyl Records. The band's reunion dates can be seen below as well.

09-28 Urbana-Champaign, IL - Pygmalion Music Festival
10-10 New York, NY - Webster Hall
10-11 New York, NY - Webster Hall
10-12 New York, NY - Webster Hall

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