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Blood On The Dance Floor explain new music video in light of controversy

June 23 2012, 10:21 PM EDT By Brian Kraus

A CBS affiliate in Phoenix, AZ recently sought out Blood On The Dance Floor to explain their controversial music video for "Rise And Shine." In the video, a high school student is bullied and harassed, leading to a graphic "Columbine-like school massacre."

Watch the station's segment where they caught up with the band to discuss the meaning behind the video.

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