McDonald’s has heard our cries: Beginning October 6, the fast-food chain will serve their breakfast menu items all day, every day. All 14,300 of the U.S. restaurants will participate in the change, which comes in light of the franchise’s continually dropping sales.
Not all breakfast options will be the same, however. “Some [menus] will be more significant than others,” offered McDonald’s USA President Mike Andres. Impending eliminations will vary by market.
“This is the consumers’ idea. This is what they want us to do,” he later claimed. “That’s why I think this could be the catalyst for our turnaround.”