‘The Emoji Movie’ billboards will actually react to traffic and weather—in real time - News - Alternative Press

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‘The Emoji Movie’ billboards will actually react to traffic and weather—in real time

July 25 2017, 6:54 PM EDT By Maggie Dickman


The Emoji Movie knows exactly how we feel about getting stuck in traffic—and they’re proving it through their cool new billboards that will be reporting on traffic and weather in real time, reports Creativity.

See how it works below!

Read more: The facepalm emoji is real

According to the news source, the movie is teaming up with Lamar Advertising to give major U.S. cities the chance to respond just as an emoji would to the conditions they’re facing. 

If it’s terrible traffic, you’ll see a “meh” faced Gene or the literal Poop emoji, and if it’s a traffic-free kind of morning, you’ll see good ‘ol Smiler’s smiley face emoji.

The ads will be running in Chicago, Boston, Dallas, Phoenix, Seattle, Atlanta and Orlando through July 30, Creativity reports.

Watch a trailer for The Emoji Movie below:

The Emoji Movie hits theaters July 28.

What are your thoughts on these emoji billboards? Let us know in the comments below!

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