Organizers of New York’s Electric Zoo festival will be broadcasting an anti-drug video to attendees. The campaign, called “Come To life,” encourages concertgoers not to take MDMA, Molly, Ecstasy and other drugs. In the video below, “The Molly”—which was directed by Dexter creator James Manos, Jr.—a man tries the drug at an EDM show and says all sorts of ridiculous things.
The video says in its final message, “Don’t miss the moment. Be present. Avoid the risks.” All concertgoers must watch the two-minute clip to validate their wristbands before entering Electric Zoo. Check it out below, and let us know your thoughts.
“Molly can cause you to not only miss the moment, alienate your friends and have an overall adverse and unpleasant experience…but can also make you sick and can even be fatal,” event founders Laura De Palma and Mike Bindra said in a statement (via the Wall Street Journal). “Fans will experience how great it is to ‘Come to Life’ at our concerts from lights, sounds and crowds.”