Spotify extends free listening period in United States

March 29 2012, 1:46 PM EDT By Bryne Yancey

Spotify announced in an email today that they'd be indefinitely extending the free listening period to US subscribers. Via Hypebot:

"'We’ve been so overwhelmed by the US response to Spotify that we’ve extended the honeymoon for unlimited free listening,' the company said in a brief email this morning.  It's an expensive choice for Spotify who must pay rightsholders for every stream. Ad revenues and income from the estimated 10% of customers who pay for Spotify Premium, currently covers only a portion of that cost."

This means that the free, ad-supported model of Spotify used by the vast majority of listeners in the US will continue to exist for the foreseeable future.