[2.5/5]
Having Cave In frontman Stephen Brodsky playing guitar will garner a fair amount of attention for New Idea Society, but don't expect to hear a Cave In side project. The driving force behind NIS is frontman Mike Law, formerly of Eulcid. This group existed for a number of years as a side project, but the sound always came across as a bit labored for such a simple outfit. The World Is Bright And Lonely successfully distances them from the awkward shoegazer mood of Law's old projects, making for a cute 50 minutes of modest indie pop in the vein of Nada Surf or the National, but it just doesn't have quite the umph to make it click. Fans of Eulcid and Cave In will jump all over this release based on name recognition, but the band still sound too much like a side project jam session. (EXOTIC FEVER) Kevin Wade
 Official Website: http://www.exoticfever.com
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