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Behind The Scene: Coolie Ranx

Alternative Press - Rob Ortenzi on 3/25/09 @ 2:09 PM - altpress.com

Some call him COOLIE RANX, former vocalist for seminal ska outfit the Toasters. To others, he is knows as uplifting lyricist and KombaNation founder Obiajula. But ironically, even though his raggacore outfit the Pilfers just finished their reunion tour since splitting after 1999's Chawalaleng, it's his voice work for the ganja-huffing, mush-mouthed Little Jacob, the cohort of antihero Niko Bellic in the interactive underworld epic Grand Theft Auto IV, for which Ranx is most well-recognized. AP connects with the artist and arms dealer alike to see how the split personality changed the game for both.

It's been awhile since the Pilfers last connected. What kind of vibe do today's shows have? They're high-energy, hot, sweaty and end up in a lot of sore voices... one big party. Shows are noisy, and there's a lot of call and response audience participation. A song cannot be complete without the crowd's involvement.

You've got a new album due any day now-how's it sounding?
To be honest, it's a continuation of where we left off. I don't feel that we explored everything we could, and there's so much more going on in terms of music today that we can fuse with. Fans will be surprised: We'll be current, but definitely will maintain some of what we were doing before.

How can game appearances benefit bands?
If you can break your music into a game, you've got an instant following. Thanks to Grand Theft Auto, there's a lot of talk on the streets about my cameo. I couldn't pay for that kind of publicity. I actually think Pilfers' music would make a good fit with today's high-energy action games. Any game producers out there listening: Get in contact.

It was definitely surprising to see you make a cameo as the voice of GTAIV's toke-happy Jamaican gun-runner, Little Jacob-where's the connection there?
Hey, it was a surprise to me too. A friend of mine called me, said he was consulting on a game and that he might have a role for me-but he didn't tell me it was Grand Theft Auto. I didn't even find out until the very end. Obviously, the surprise was good.

Did your experience onstage prepare you for the performance?
Honestly, no. We didn't just do voice acting, but also did motion capture. The first time I went in to audition, I fell apart. It wasn't much different during the call-back. Don't ask me how I got the part. [Laughs.] Once I got past the nerves and jitters though, I was just like a big kid acting stupid-it was fun. He's actually the person I used to be before I got into the alternative world.

So you used to drive around with semi-automatics, machine guns and bales of sticky-icky in the back of your car?
Of course, doesn't everybody in Brooklyn? [Laughs.] The way some people tell it, that's part of the criteria for living in New York City.

There was a ton of controversy recently because Michael Hollick, the voice actor who played Niko Bellic, only made $100,000 for the performance, while game maker Rockstar scored $600 million in one week. How does Jacob feel about that?
[Laughs.] Little Jacob got his little share. He's not worried. He's a hustler. He knows how to make that money back. That's not a problem.

Any chance we'll catch him at an upcoming show?
Yeah, man-he's ever present, always watching. He wants to be down with the Pilfers, the whole crew. Maybe he'll even help with the new CD. We'll write it in the breaks whenever we're not playing GTA. -Scott Steinberg

For more information on the Pilfers and their upcoming untitled CD, check out pilfers.net. Grand Theft Auto IV was recently released for PC. For more info, head to rockstargames.com/IV.

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