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Age - You must be 13 years of age or older to complete this survey*

Did you come to the 2007 AP Tour featuring Circa Survive and Cute Is What We Aim For?
Yes No
Before the AP Tour I:
Did not know about AP Knew about AP, but was not a reader Used to subscribe, but did not renew Bought AP in stores Was already a subscriber
Which concert date to you plan on attending?

How did you find out about the 2008 AP Tour?
A friend Advertising in AP All Time Low Altpress.com AP's Myspace Forever The Sickest Kids Glamor Kills Hot Topic/hottopic.com Local Advertising (newspapers, venue promotion, etc.) Rockstar Energy Drink/rockstar69.com Sonny The Matches The Rocket Summer
Other
How do the companies involved with the AP Tour affect your opinion of the tour?
Alternative Press Positively Negatively Not at all
Glamour Kills Positively Negatively Not at all
Hot Topic Positively Negatively Not at all
Keep A Breast Positively Negatively Not at all
Rockstar Energy Drink Positively Negatively Not at all
As a result of being involved with the AP Tour, do you view the companies more favorably, less favorably or as just as favorably?
Alternative Press More favorably Less favorably Just as favorably
Glamour Kills More favorably Less favorably Just as favorably
Hot Topic More favorably Less favorably Just as favorably
Keep A Breast More favorably Less favorably Just as favorably
Rockstar Energy Drink More favorably Less favorably Just as favorably
Besides the bands on the AP Tour, whom would you like to see on the cover of AP in the near future?
Aiden As I Lay Dying Cobra Starship Death Cab For Cutie Dropkick Murphys Escape The Fate Gallows Gym Class Heroes Minus The Bear Rancid Scary Kids Scaring Kids Silverstein Silversun Pickups Other
Would you be more likely, less likely, or equally as likely to take each of the following actions if you knew that AP endorsed or supported it? (i.e. I would be more likely to see a movie if AP endorsed it.)
Attend a concert without knowing the band More likely Less likely Equally as likely
Listen to a band More likely Less likely Equally as likely
Purchase a video game More likely Less likely Equally as likely
Purchase clothing More likely Less likely Equally as likely
Purchase electronics More likely Less likely Equally as likely
Purchase food or beverages More likely Less likely Equally as likely
Purchase music More likely Less likely Equally as likely
Purchase musical equipment More likely Less likely Equally as likely
See a movie More likely Less likely Equally as likely
Shop at a store More likely Less likely Equally as likely
Compared to six months ago, please indicate how frequently you listen to the following genres of music: (i.e. I listen to Emo more frequently now than I did six months ago.)
80s New Wave (e.g., The Cure, Joy Division, the Smiths) More frequently Less frequently Just as frequently I do not listen to this genre
80s Punk & Hardcore (e.g., Ramones, the Clash, Dead Kennedys) More frequently Less frequently Just as frequently I do not listen to this genre
Alt-Country & Americana (e.g., Wilco, Son Volt, Ryan Adams More frequently Less frequently Just as frequently I do not listen to this genre
Alternative Rock (e.g., Nirvana, Foo Fighters, Bj�rk) More frequently Less frequently Just as frequently I do not listen to this genre
Christian Punk & Hardcore (e.g., Underoath, Relient K, Norma Jean) More frequently Less frequently Just as frequently I do not listen to this genre
Classic Rock (e.g., Led Zeppelin, Jimi Hendrix, the Rolling Stones) More frequently Less frequently Just as frequently I do not listen to this genre
Dance-Punk (e.g., The Faint, Bloc Party, Panic At The Disco) More frequently Less frequently Just as frequently I do not listen to this genre
Emo (e.g., Hawthorne Heights, Taking Back Sunday, Brand New) More frequently Less frequently Just as frequently I do not listen to this genre
Hard Rock & Metal (e.g., System Of A Down, Deftones, Slipknot) More frequently Less frequently Just as frequently I do not listen to this genre
Hardcore (e.g., Terror, Throwdown, Sick Of It All) More frequently Less frequently Just as frequently I do not listen to this genre
Hip-Hop & Rap (e.g., Atmosphere, Sage Francis, Kanye West) More frequently Less frequently Just as frequently I do not listen to this genre
Indie Rock (e.g., Sufjan Stevens, the Shins, Pedro The Lion) More frequently Less frequently Just as frequently I do not listen to this genre
Industrial (e.g., Nine Inch Nails, Skinny Puppy, Ministry) More frequently Less frequently Just as frequently I do not listen to this genre
Metalcore (e.g., Hatebreed, Bleeding Through, Converge) More frequently Less frequently Just as frequently I do not listen to this genre
Pop-Punk (e.g., Fall Out Boy, Offspring, Green Day) More frequently Less frequently Just as frequently I do not listen to this genre
Post-Hardcore (e.g., Thrice, Thursday, the Blood Brothers) More frequently Less frequently Just as frequently I do not listen to this genre
Post-Metal (e.g., Isis, Red Sparowes, Pelican) More frequently Less frequently Just as frequently I do not listen to this genre
Psychobilly (e.g., Tiger Army, Horrorpops, Nekromantix) More frequently Less frequently Just as frequently I do not listen to this genre
Punk Rock (e.g., Anti-Flag, the Casualties, Rancid) More frequently Less frequently Just as frequently I do not listen to this genre
Rock (e.g., Hoobastank, Seether, Default) More frequently Less frequently Just as frequently I do not listen to this genre
Screamo (e.g., The Used, Story Of The Year, From First To Last) More frequently Less frequently Just as frequently I do not listen to this genre
Ska & Ska-Punk (e.g., Operation Ivy, the Specials, Less Than Jake) More frequently Less frequently Just as frequently I do not listen to this genre
Other Music
Compared to six months ago, please indicate how frequently you are participating in the following activities online: (i.e. I IM/Chat more frequently now than I did six months ago.)
Blogging More frequently Less frequently Just as frequently I do not participate in this activity
E-mail More frequently Less frequently Just as frequently I do not participate in this activity
Finding new music More frequently Less frequently Just as frequently I do not participate in this activity
IM/Chat More frequently Less frequently Just as frequently I do not participate in this activity
News More frequently Less frequently Just as frequently I do not participate in this activity
Playing games More frequently Less frequently Just as frequently I do not participate in this activity
Shopping More frequently Less frequently Just as frequently I do not participate in this activity
Social networking/updating profiles More frequently Less frequently Just as frequently I do not participate in this activity
Watching video More frequently Less frequently Just as frequently I do not participate in this activity
Other
When browsing online, what do you typically look for?
Band Gossip Band News Band Videos Entertainment/Celebrity Gossip Entertainment/Celebrity News Entertainment/Celebrity Video Fashion News Instrument/Gear News Movie Trailers Music Downloads News headlines Political news Streaming Music Video Game News
How many hours of TV do you watch a day? (please provide a number not a range or explanation of why)

What is your favorite TV show? (please provide the show name only)

Do you use Tivo or a DVR at your home?
Yes No
What type of TV show do you watch mostly?
Prime time comedies Prime time dramas Sports Re-runs Cartoons Music Videos TV movies Documentaries I don't watch TV shows
Who is your favorite TV Actor/Actress? (just the name you don't have to explain why)

Do you watch TV shows on the internet?
Yes No
Do you watch video clips on You Tube?
Yes No
Where do you find out about new fashion brands and styles mostly?
Friends Magazines TV Internet School Work Stores Family On the street
What is your overall favorite brand of clothing?

Why is this your favorite brand?
It's a cool brand It has good styles It's cheap It's comfortable It lasts a long time I can easily find it in local stores It's all that is available in my area It's the only brand I buy It fits my lifestyle It's a conscious brand environmentally or fair trade
What store do you like to shop in most?
Other Stores
Which website is your favorite to buy apparel from?

What is your favorite brand of denim/jeans?

How many pairs of denim/jeans have you purchased in the last 12 months?

How much do you typically pay for a pair denim/jeans?

What is your favorite brand of T-shirts?

How many T-shirts have you purchased in the last 12 months?

How much do you typically pay for a T-shirt?

What is your favorite brand of shorts?

How many pair of shorts have you purchased in the last 12 month?

How much do you typically pay for a pair of shorts?

What is your favorite brand of sunglasses?

How many pair of sunglasses have you purchased in the last 12 months?

How much do you typically pay for a pair of sunglasses?

When you go into a store to buy clothing, what influences you the most in your purchasing decisions?
The sales person Brand name If it's on sale Fits right Looks good Original style If I can customize it Other
What turns you off the most?
The sales person Lack of brands Lack of discounts/sales Limited options Nothing fits right Nothing original Other
Which country do you think is producing the freshest fashion trends today?

What brand of shoes do you most like to wear?
Other Shoe brand
Which store do you shop in for these shoes?
Other Shoe store
How many pairs of shoes do you purchase each year?

Average price paid for shoes?

Which online retailer do you purchase footwear from if any?

Select which answer best describes your interest in the following sports:
Skateboard Do it now Like to learn Don't care
Surf Do it now Like to learn Don't care
Snowboard Do it now Like to learn Don't care
BMX Do it now Like to learn Don't care
Wakeboard Do it now Like to learn Don't care
Motocross Do it now Like to learn Don't care
Basketball Do it now Like to learn Don't care
Football Do it now Like to learn Don't care
Baseball Do it now Like to learn Don't care
Soccer Do it now Like to learn Don't care
Golf Do it now Like to learn Don't care
Softball Do it now Like to learn Don't care
Ice Hockey Do it now Like to learn Don't care
Field Hockey Do it now Like to learn Don't care
Volleyball Do it now Like to learn Don't care
Skiing Do it now Like to learn Don't care
Rugby Do it now Like to learn Don't care
Lacrosse Do it now Like to learn Don't care
Tennis Do it now Like to learn Don't care
Swim Do it now Like to learn Don't care
Run Do it now Like to learn Don't care
Yoga/Pilates Do it now Like to learn Don't care
Aerobics Do it now Like to learn Don't care
Weight lifting Do it now Like to learn Don't care
Martial Arts Do it now Like to learn Don't care
Dance Do it now Like to learn Don't care
Which sport is your favorite to do?
Other favorite sport to do
How often, on average, do you do your favorite sports?
Never Daily Weekly A few times a season A few times a year
What is the main sport would you like to learn?

How many professional sporting events do you attend each year? (please provide a number not a range or explanation of why)

Select the answer that best describes your viewing of the following sports:
Skateboarding Live TV Online Don't Watch
Snowboarding Live TV Online Don't watch
BMX Live TV Online Don't watch
Surfing Live TV Online Don't watch
MotoX Live TV Online Don't watch
Pro Football Live TV Online Don't watch
Pro Basketball Live TV Online Don't watch
Pro Baseball Live TV Online Don't watch
Pro Ice Hockey Live TV Online Don't watch
Soccer Live TV Online Don't watch
Car racing Live TV Online Don't watch
College Sports Live TV Online Don't watch
High School sports Live TV Online Don't watch
What is your Favorite sport to watch?

Which website do you watch sports on if any?

Which phone features are most important to you?
Don't have a cell phone Ring Tones Size/Shape Photo Capabilites Text Messaging Ability to check Email Ability to surf the web Play Games Listen to music Watch videos Other
What brand of cell phone do you have?
Other Cellphone brand
What cell phone service do you use?
Other Cellphone provider
How much do you spend per month on your cell phone? (please provide a number not a range or explanation of why)

How many text messages do you send per day? (please provide a number not a range or explanation of why)

How many ringtones have you purchase in the last 6 months?

Do you play games on your phone
Yes No
Which electronics do you plan on purchasing in the next year?
Other electronics
Where do you typically purchase your electronics?

Do you read blogs?
Yes No Yes, and I have my own blog
If you read blogs what is your favorite blog to read?

How many hours do you spend online per day? (please provide a number not a range or explanation of why)

What IM service do you use?
None AOL MSN AIM Yahoo Other
What do you tend to buy online?
Other online shopping
How do you typically find about new websites?
Link from other websites Recommendation of friends/Family Magazine ads Search engines TV Website banner ads Online communities (MySpace) Blogs Radio Other
What is your favorite website? (please provide the website address only)

Which is your favorite online community site to have a profile on?

Why do you visit online communities such as MySpace?
To meet new people To hear new music To promote myself or business To learn about new things Profiles are fun to read Keep in contact with my friends I'm Bored Other
Other online communities
Which best describes your online shopping habits?

Compared to six months ago, which activities do you find yourself performing more frequently on your cell phone than on your computer? (i.e. I IM/Chat more frequently on my cell phone than on my computer now than I did six months ago.)
E-mail More frequently Less frequently Just as frequently
Finding new music More frequently Less frequently Just as frequently
IM/Chat More frequently Less frequently Just as frequently
News More frequently Less frequently Just as frequently
Playing games More frequently Less frequently Just as frequently
Shopping More frequently Less frequently Just as frequently
Social networking/updating profiles More frequently Less frequently Just as frequently
Watching video More frequently Less frequently Just as frequently
Other
How many CD�s have you bought in stores in the past month?

How many music albums have you paid to download in the past month?

How many times have you downloaded music from a free source in the past month?

Compared to six months ago, please indicate if you are currently spending more, less or equally on the following items (i.e. I spend more on clothing now than I did six months ago.)
Clothing More Less Equally
Electronics More Less Equally
Food/Beverages More Less Equally
Magazines More Less Equally
Movies More Less Equally
Music More Less Equally
Musical Equipment More Less Equally
Video Games More Less Equally
What other music magazines do you buy or subscribe to?
AMP Buy in store Subscribe Don't Read
Blender Buy in stores Subscribe Don't Read
Chord Buy in stores Subscribe Don't Read
Decibel Buy in stores Subscribe Don't Read
Filter Buy in stores Subscribe Don't Read
Hit Parader Buy in stores Subscribe Don't Read
Kerrang Buy in stores Subscribe Don't Read
Death & Taxes Buy in stores Subscribe Don't Read
Magnet Buy in stores Subscribe Don't Read
Metal Edge Buy in stores Subscribe Don't Read
Outburn Buy in stores Subscribe Don't Read
Paste Buy in stores Subscribe Don't Read
Revolver Buy in stores Subscribe Don't Read
Rocksound Buy in stores Subscribe Don't Read
Rolling Stone Buy in stores Subscribe Don't Read
Spin Buy in stores Subscribe Don't Read
What Other Non-Music Magazines do you read?

If AP were available in an on-line, interactive format, would you be most likely to read:
Print only Online only Both equally Both, but online more often Both, but print more often
If AP were available in an online, interactive format what features would you like to see?

How many magazines do you read per month?

How many hours do you listen to music each day?

How many hours do you listen to the radio?

How do you usually hear about new music and bands?
Friends Magazines Radio Internet Concerts TV Shows Music Videos Movies Music Stores
Which system do you prefer to play video games on?
Don't play video games Video Gaming Consoles (PS, XBox) Hand-held gaming systems (Gameboy,Wii) PC or Mac software Online Cell phone
Of the video game consoles, which is your favorite to play?
PS3 Xbox360 WII Other
What is your favorite video game to play?

How many video games do you buy each year?

What is your favorite gaming website if any?

How many hours on average do you spend playing video games per day? (please provide a number not a range or explanation of why)

On average, how much spending money do you have per month? (please provide a number not a range or explanation of why)

What concerns you most about the future?
Relationships Work My appearance Money and Economy Family Happiness Success Health Environment War Globalization School Terrorism
How would you describe where you live?
Urban/city Rural/country Suburbia Other
What is your average household income?
Less than $25k $25K - $50K $50K - $75K $75K - $100K $100K - $150K $150K - $200K $200K+
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