The AP Poll

SHOULD MUSICIANS FOCUS LESS ON SOCIAL MEDIA?

In today’s world, social media is a function as inextricable from everyday life as eating and sleeping. For musicians, it is virtually—no pun intended—a necessity. Artists can use Facebook, Twitter, Instagram, Snapchat and now Periscope and other services for to interact with fans, collaborating with their listeners in an entirely new way. But is it all too much? Should artists leave their Twitter accounts to their publicists, and focus more on, well their art? Sure, it's cool to know what your favorite band did backstage, but today, musicians are literally being trained to promote themselves, a tricky position that often gets them embroiled in arguments with fans or other artists. Today, some bands are known more for their off-stage virtual antics than their creations in the studio. So should self-marketing be added to the list of things a musician has to worry about? Should artists spend less time on social media?