Take The Day - AP&R - Alternative Press




Take The Day

Rocks Like: All Time Low, I Call Fives, Boys Like Girls

Check Out: "Freaks" single

Formed in 2011, the Milwaukee quintet specialize in contagious, hip-jiggling, pop-rock jams. “We try to make music with positive lyrics that can get people excited to party and dance,” says vocalist Adam Devlin. “Even if it’s just a little bootyshaking.” To spread their message to the masses, they practice old-fashioned DIY marketing—specifically, handing out flyers/CDs while on tour in addition to social media maintenance. Plus, they have lofty musical goals, says Devlin: “At the end of the day, we really just want ‘Weird Al’ [Yankovic] to parody one of our songs, or to be included in one of his polka mash-ups.”