Here’s how to buy 1 cent Burger King Whoppers at McDonald’s
If our Twitter feeds are any indication, fast food chains love to roast each other online. Wendy’s tends to reign supreme from their mixtape to their epic tweets. However, it looks like Burger King might be some worthy competition.
BK’s latest marketing campaign is sending customers to McDonald’s to get 1 cent Whoppers—yes, really.
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This morning, BK tweeted a simple, “brb going to McDonald’s.”
brb going to McDonald’s
— Burger King (@BurgerKing) December 4, 2018
Confusion erupted, with some asking if they got hacked or if it was mistakenly posted.
An hour later, the fast food chain clarified the tweet with a statement and video explaining “The Whopper Detour.”
introducing the #WhopperDetour. order a Whopper for a penny only “at” McDonald’s with the BK app. yes, you read that right. drive near a McDonald’s and use the BK app. no need to go to their drive-thru. get yours before December 12th. see details: https://t.co/qvUSSf4yuQ pic.twitter.com/Tya17Xo7J3
— Burger King (@BurgerKing) December 4, 2018
However, you don’t really order it at McDonald’s, just within the vicinity.
Customers have to download Burger King’s app and drive to McDonald’s (or at least within 600 feet). Once you’re close enough, you’ll be able to order a Whopper for a penny and then pick it up at Burger King.
Then, the app will actually guide you from McDonald’s to Burger King.
how do you order a Whopper sandwich for a penny “at” McDonald’s? here’s how. #WhopperDetour https://t.co/lAgbGO0bL0 pic.twitter.com/ANXIy6Yu9I
— Burger King (@BurgerKing) December 4, 2018
However, some customers are reporting it’s not available at all locations.
Hey tried to use this promotion, no stores in my area are recognizing it. Great press but definitely bait and switch. Nicely done, I have been had.
— Gus Unseld (@unseldgus) December 4, 2018
It’s not at all BK I had to try 3 different places
— Kristie (@kristyle28) December 4, 2018
Business Insider reports BK recently relaunched its app, which now allows for mobile ordering, suggesting that’s the reason for the bizarre promotion. The deal runs through Dec. 12, and you can get more information here.
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