Disney plans to stop password sharing on Hulu, Disney+
Disney has teamed up with Charter Communications to prevent people from sharing their streaming accounts with multiple people. The new policy will affect Disney’s upcoming streaming service Disney+, Hulu and ESPN+.
Disney teamed up with Charter, the U.S.’s second-largest cable company, to work on “piracy mitigation.”
“The two companies will work together to implement business rules and techniques to address such issues as unauthorized access and password sharing,” the companies said in a joint announcement.
However, they did “not have details to share at this time” about how they plan to execute their plans to limit password sharing.
The partnership also now allows the cable company to keep hosting Disney-owned channels like ABC and ESPN.
Earlier this year, software company Synamedia unveiled some new technology during CES in Las Vegas that allow streaming companies to use artificial intelligence to detect and flag users who are logged on the account in various locations. This meant Netflix, Amazon Prime and Hulu users are now at risk for getting kicked off accounts that don’t belong to them.
The software analyzes locations based on who is logged in and where. If that wasn’t creepy enough, the software can also tell where a person is logged in. That means it knows if they're home, work or at a vacation spot in a hotel.
It was revealed by Synamedia at the event that almost 26 percent of millennials share their Netflix account with others. It might seem harmless, but it adds up to billions of dollars in losses for the streaming industry.
“Casual credentials sharing is becoming too expensive to ignore. Our new solution gives operators the ability to take action,” the CPO of Synamedia said. “Many casual users will be happy to pay an additional fee for a premium, shared service with a greater number of concurrent users. It’s a great way to keep honest people honest while benefiting from an incremental revenue stream.”
It’s unclear if these companies have implemented the technology, but it is possible that Disney could use it as part of their plan.
More streaming news
Disney CEO Bob Iger said during a conference call to investors that the ‘90s Christmas movie would be getting a reboot.
“We are also focused on leveraging Fox’s vast library of great titles to further enrich the content mix on our… platforms,” Iger said. “For example, reimagining ‘Home Alone,’ ‘Night at the Museum,’ ‘Cheaper by the Dozen’ and ‘Diary of a Wimpy Kid’ for a new generation on Disney+”.
Home Alone was released in 1990 and starred Macaulay Culkin. There were no other details about when the remake would be happening or who the cast would be.
You can see a clip from the original below.
Speaking of Disney’s streaming service, Disney revealed they will be offering an incredible discount price for those bundling its three premium services: Disney+, Hulu and ESPN.
A couple of months ago, Disney announced the release date, price and content of its forthcoming streaming service.
Disney+ is slated to go live this November for a mere $6.99 per month. Now, it appears a bundle deal including Disney+, Hulu and ESPN will launch Nov. 12 for an astounding $12.99 per month.
The deal will definitely serve as some major competition to Netflix and Amazon. Both of those companies offer basic HD plans on their services for $12.99 per month.
Included in the Disney+ library will be 400 movies and 7,500 TV shows. This includes Marvel, Pixar and Lucasfilm content on top of what they’ve acquired from 21st Century Fox.
ESPN will include hundreds of games from MLB, NHL and MLS. Tennis, boxing, college sports, PGA Tour, rugby, cricket and a full library of ESPN films will also be included.
You can check out the list of gems coming to the streaming service here.
According to the website, the streaming service “will offer fans of all ages a new way to experience the unparalleled content from the company’s iconic entertainment brands, including Disney, Pixar, Marvel, Star Wars and National Geographic, and will be available on connected TV and mobile devices.”
November 12 cannot get here soon enough.
Are you worried you won’t be able to share your streaming passwords with other people on Hulu and Disney+? Sound off in the comments down below!