We know the alternative scene isn’t just about the music—it’s a lifestyle. Most of us feel at our best when we’re wearing something that shows our personality, and sometimes, those things can’t be found on the high street. We’ve rounded up some of the best alternative and independent brands who are killing it on Instagram with feeds that are full of style inspiration.
The Rogue & The Wolf
The Rogue & The Wolf’s witch-inspired, matte black jewelry will perfectly compliment a groomed goth look. Their Instagram also will give you nail envy—long, flawless talons are the order of the day here.
Ever wished the world was a bit brighter and populated by Care Bears? Head on over to UNIF’s eye-poppingly colorful Instagram and lust after their preppy-meets-mall-punk vibe. They don’t mass-produce their styles, either, so the chances of bumping into someone else wearing your threads is basically zero.
Can something be sexy and adorable? Yes, and Dolls Kill have nailed it. Their pastel colors and abundance of cute fluffy things are given an edge when paired with leather accessories and sky-high platforms.
You know that Ouija board-inspired towel you always wanted? It’s here. Killstar updates the classic goth wardrobe with pentagram-shaped harness necklines, and if you love an occultish print, you’ll want basically everything.
Gentlemen In Real Life
Not content with being a badass punk frontman, letlive.’s Jason Butler has started his own style brand. Everything from slick watches to high-end beard oil is featured on their site, and you can expect smart looks with a punk edge and minimalistic, black-and-white pictures.