10 alternative fashion brands you need to follow on Instagram
We know the alternative scene isn’t just about the music—it’s a lifestyle. Most of us feel at our best when we’re wearing something that shows our personality, and sometimes, those things can’t be found on the high street. We’ve rounded up some of the best alternative and independent brands who are killing it on Instagram with feeds that are full of style inspiration.
The Rogue & The Wolf
The Rogue & The Wolf’s witch-inspired, matte black jewelry will perfectly compliment a groomed goth look. Their Instagram also will give you nail envy—long, flawless talons are the order of the day here.
UNIF
Ever wished the world was a bit brighter and populated by Care Bears? Head on over to UNIF’s eye-poppingly colorful Instagram and lust after their preppy-meets-mall-punk vibe. They don’t mass-produce their styles, either, so the chances of bumping into someone else wearing your threads is basically zero.
Dolls Kill
Can something be sexy and adorable? Yes, and Dolls Kill have nailed it. Their pastel colors and abundance of cute fluffy things are given an edge when paired with leather accessories and sky-high platforms.
Killstar
You know that Ouija board-inspired towel you always wanted? It’s here. Killstar updates the classic goth wardrobe with pentagram-shaped harness necklines, and if you love an occultish print, you’ll want basically everything.
Gentlemen In Real Life
Not content with being a badass punk frontman, letlive.’s Jason Butler has started his own style brand. Everything from slick watches to high-end beard oil is featured on their site, and you can expect smart looks with a punk edge and minimalistic, black-and-white pictures.
ADYN
Sport-luxe meets alternative streetwear in Brit brand ADYN’s clean, muted Instagram. They ship worldwide if you wanted to treat yourself (they’re not cheap), but we wouldn’t blame you if you just came to look at the models.
Violent Gentlemen
Often seen on members of the Ghost Inside, Violent Gentlemen make ice hockey-inspired tees that could look like metalcore band merch if you squint. The hockey thing isn’t a gimmick either; co-founder George Parros used to play for the Anaheim Ducks. Surprisingly, their Insta isn’t too hockey-heavy: You’re more likely to see their tees being modeled in front of a gorgeous landscape.
Opening Ceremony
Opening Ceremony have become a big name in the fashion world, and they’re best known for their collaborations with other designers. They’ve got plenty of celebrity fans, who are often seen in their cute silk bombers, and they also do a killer line in Vans right now. Sneakerheads, this way!
Nasty Gal
Cult LA boutique Nasty Gal is kinda expensive, we won’t lie—but their Instagram is full of style inspiration. From layered band tees and customized jeans to beach-inspired summer looks, this is the place to look if you want to channel that SoCal surf vibe. If you own some vintage tees, bandanas and denim shorts, you can recreate their looks without spending a dime.
Tuesday Bassen
Need to give new life to some old clothes? Artist Tuesday Bassen’s cute, cartoon-inspired patches and pins will help with that. Even better, they look like the kind of things you probably doodled on your school books, and they look even better on a denim jacket.