Beauty gurus are taking over the social media scene. Using platforms like YouTube and Instagram, these style queens have garnered huge followings ready to learn about the latest and greatest beauty trends. From goth to girly, we’ve gathered some of the best alt beauty gurus you should add to your feed.
From makeup tutorials to fashion hauls, Sweden-based beauty vlogger Katrin Berndt shares all her best tips and tricks on her YouTube channel. She vlogs about her daily life (everything from her unique tattoos to her adorable puppy). Her channel is a good mix of lifestyle tips and beauty vlogs featuring her super-down-to-earth personality. It comes as no surprise that she recently earned her 100,000th subscriber.
This Latvian beauty guru grew her following as an alt Instagram model before starting a YouTube channel in 2015. In addition to making tutorials for her most popular looks, she also shares tips and tricks for living a healthy, vegan lifestyle. Thanks to her killer makeup tips, healthy eating advice and genuine personality, this tattooed beauty is definitely worth a follow.
Perhaps best known for her “Goth Reacts” YouTube series, in which she comments on mainstream portrayals of goth culture, Black Friday has amassed quite the following in the past year. Her YouTube channel features a mix of makeup tutorials, outfit advice and all things spooky. Even if you’re not familiar with goth culture, her entertaining personality makes all her videos a good watch.
This Scottish model has quickly made a name for herself as an up-and-coming beauty guru. Based in London, Hendrick’s vlog chronicles her life in the modeling scene and some killer makeup tutorials using all cruelty–free products. Her channel is still relatively small, but her unique style (and super cute accent!) definitely make her worth following.
Best known for her colorful personality and amazing cosplays, Poletti is the epitome of cute and sparkly. Her YouTube channel boasts how-to guides on her best cosplays, from Harley Quinn to Wednesday Addams, in addition to more casual makeup looks. Her sweet-as-pie charm and insane makeup skills have built her a large following on social media, and it’s easy to see why. If you’re looking for someone with a unique style, Poletti is definitely worth checking out.