10 alt beauty brands perfect for when you need a little edge - Features - Alternative Press




10 alt beauty brands perfect for when you need a little edge

August 28 2017, 12:24 PM EDT By Natasha Van Duser

NYX Cosmetics

NYX is a very well-known cosmetic brand. It’s available everywhere from Ulta to drugstores and for a good reason: It’s a well-formulated, affordable brand with whimsical themes. They have full lines of vampire-, cosmic- and lingerie-themed lip products, along with gorgeous palettes such as their “Rocker Chic” and “Beauty School Dropout” collections. Not only does NYX make fun products, but they also back them with incredible quality.

Urban Decay


Our forever color crush. �� #UrbanDecay

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Urban Decay is definitely a bigger name than most of the brands on this list, but that’s because they’ve been around for over two decades. With shade names like “Midnight Cowboy Rises Again,” “Psychedelic Sister” and “Snakebite,” this is one of the sassiest makeup brands out there.

Concrete Minerals

Themes and color schemes are everything when it comes to Concrete Minerals. These loose eye pigments can easily make or break a look with their iridescent sheen, amazing color range and snarky names (“Bitches Brew” being a best-seller). Also jumping on the mermaid trend, Concrete Minerals has many mythical lines, from unicorns to sugar skulls, and even an eerie iridescent black magic collection.

Storybook Cosmetics


It's a perfect summer day for splurging! Checkout our website! We have tons of stuff in stock! ❤️

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Fans of Harry Potter, Charlie And The Chocolate Factory and Shakespeare are sure to love this brand. After gaining notoriety for launching wizard wand makeup brushes inspired by the Harry Potter series, this brand also came out with a wizardry and witchcraft palette, as well as fairy-tale rose face brushes. With a whole range of fantasy themed products in the pipeline, magical makeup is just around the corner.

Strobe Cosmetics

Strobe Cosmetics is a cruelty-free brand bringing TV show favorites to your everyday makeup game. This indie brand carries some pretty fun products, such as their three-shadow Bay of Dragons set inspired by Game Of Thrones and two palettes inspired by American Horror Story, one for Hotel and one for Freak Show.

Read more: Ahoy! This Pirates Of The Caribbean makeup collection is Captain Jack Sparrow-approved

Lime Crime

Lime Crime is all about color. Whether it’s styling your hair to look like a unicorn with their semi-permanent hair dye, rocking nails that look like they came from under the sea or creating makeup looks inspired by ancient Greek deities, this brand carries everything you’ll need for a complete fantasy-inspired look.

Which brand is your favorite?