New England quartet Valleyheart bring a refreshingly charged indie-rock sound to the table in their brand-new song. The band teamed up with AP to premiere “Crave.”
This delightfully somber track starts out slow and introspective before building to a complex and powerful finish, leaving listeners with more than a few societal norms to ponder.
The band were inspired by everything from the pitfalls of social media all the way to greediness.
“‘Crave’ is a song about dealing with the tension of ‘doing’ and of just ‘being’—the pressures of a society that is always pushing an agenda of this need of acquiring more and more,” lead vocalist and guitarist Kevin Klein says. “There is a daunting reality that the more we become obsessed with this chase, the less human we end up feeling.
“The song goes into how beneath the seemingly shallow facade of consumerism and boredom, there is a deeply rooted essential crisis of identity,” he continues. “‘Crave’ is about our personal journey with it all, but the more we talk to friends and those around us, we see it’s a common thread of this motif in our modern lives.”
The ever-present availability of social media makes these already prevalent issues even worse.
“‘Crave’ is a desperate reach to a simpler time, an attempt to sort through all the noise and find peace again,” Klein says.
Check out the new song below.
The track comes from their debut album with Rise Records, Everyone I’ve Ever Loved.
Valleyheart’s new album reflects many of the ideals and concepts outlined in “Crave.”
“Everyone I’ve Ever Loved is a record that deals with the deconstruction/reconstruction in concepts of faith, doubt and identity,” Klein explains. “Although being conceptual, it is at its core a very personal record with songs about real dreams, friends, stories and family members.
“I started experiencing a lot of cognitive dissonance a few years back about who I was and what I believed. Faith and reality as I had known it was changing right in front of me, and it really challenged the way I was viewing the world—I had a lot of questions.”
This 11-track record seeks to look deeper into those questions and will be available Dec. 14. Preorders can be placed here.