In an interview with Seton O’Conner, Frank Iero reveals what My Chemical Romance were thinking when they put out the teaser trailer for the special 10th anniversary edition of Welcome To The Black Parade.

If you recall, the trailer in question caused absolute chaos and mass speculation of a reunion tour. However, just a day later, the band had to break it to everyone that they weren’t getting back together after all.

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Contrary to popular belief, the stunt wasn’t a ploy from Warner Bros. to stir up publicity for the special edition. The guys in MCR came up with that all by themselves. Apparently, they just didn’t think it through.

According to the latest episode of Off The Seton Path, the guys in MCR all get together about once a year to discuss future plans over a barbeque. 

“So what happened was, we wanted to do a 10-year anniversary release of it, and we had some demos left over and some songs that didn’t make the record and we were like, ‘Oh, cool. We’ll put it all together,” Iero says. “Every year, we meet and have a barbeque kind of thing. We’ll have the barbeque, kids will hang out and we’ll discuss business for the next year. And we were like, ‘Oh, that would be really cool. We should do a little teaser trailer for it. Alright, that’s what we’ll do.’ So, we told the lady what we wanted, and they made this trailer, and we released it. And all of a sudden we were like, ‘Oh, wait. Everyone’s real confused.’”

And confused we were. The trailer spawned hundreds of broken hearts, even those of other artists.

“We were always a theatrical band,” Iero says. “So we wanted to continue in that fashion, but when you’re not a band any longer, it’s probably harder to do that. We didn’t realize.”

Check out the Black Parade trailer that ripped our hears out just two years ago below.

Following that, O’Conner jokes that maybe My Chemical Romance would do another special edition in 2020, signifying 10 years of Danger Days.

“Hey, just another opportunity to disappoint people,” Iero says.

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Additionally, in the interview, Iero hints that his forthcoming album with his newest band could potentially come out in either April or May.

“We finished recording the new record, like I said, about three weeks ago,” Iero says. “And that will be out I believe — we haven't announced it yet — so I believe — it might be wrong though, but maybe April/May.”

The rest of the interview discusses how MCR recorded Welcome To The Black Parade in a haunted mansion, Iero’s relationship with ghosts and his new podcast, Casual Interactions. Check out the the latest episode of Off The Seton Path below.

What do you think about My Chem’s thought process behind the whole teaser trailer that was released two years ago? Sound off in the comments below. 

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