After reaching 1 billion users, Instagram recently decided to adopt a new way of watching. IGTV will allow Instagram’s users to post and watch hour-long videos.
IGTV is an app that users must download separately from Instagram on iOS and Android. However, it is accessible from the regular Instagram app. Like a combination of Instagram and YouTube, the photo sharing site’s newest addition will allow users to follow people and watch their full-length videos of up to one hour.
Instagram’s latest idea allows videos to be viewed vertically in full-screen mode. People can also comment on IGTV videos and share them with friends.
The best part about this new app is that anyone can use it. Just like Instagram, IGTV will not have specified “content creators” and encourages engagement among all users.
Taking inspiration from Snapchat’s Discover section, the app is meant for users to grow their network into large followings. The app also features an option to share IGTV videos on Facebook Watch, another TV-like service provided by IG’s parent-site.
Instagram CEO Kevin Systrom says that the company has no immediate plans to pay creators with large followings yet, but hopes in the future that the idea of advertising and paying users will become a reality.
The new installment is said to make fame on the app become easier to achieve than ever. Systrom believes that the idea will take off because people are used to following others that they don’t personally know on Instagram, as opposed to other platforms such as Facebook.
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