Is this a clue to Brand New’s (final?) album?
Procrastinate! Music Traitors is a record company founded by members of Brand New. Yesterday, the label shared its first Instagram post, which, of course, is incredibly cryptic and being interpreted by some as a potential clue to Brand New’s impending (final?) album.
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The picture is captioned with the following:
Procrastinate! Music Traitors.
Established in the year of Our Lord two thousand and four.
Reveal thine own light.
Know gods just work.
While little is known about Procrastinate! Music Traitors, its first release came in the form of a reissue of Kevin Devine’s Put Your Ghost To Rest on April 20, 2008.
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Many people are treating 418 with extreme importance. The numbers appeared in both Pogolith #000 and the cassette release of Brand New’s leaked 2006 demos.
Yesterday, when the Procrastinate! Instagram picture in question was posted, was April 18 (4/18). It is also rumored that the band will be breaking up in 2018—perhaps in April of 2018?
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It’s also worth noting that the label’s Twitter account shared a link to an upcoming vinyl repressing of Shone’s Heat Thing. (Remember that craziness?)
See the Instagram post for yourself below and let us know what you think it all means.