Lil Nas X teams up with Taco Bell ahead of upcoming album 'Montero'

Lil Nas X and Taco Bell are partnering together to bring the artist into the company in a huge way.

The fast-food chain announced today that Lil Nas X is their newly appointed chief impact officer. This role, which was created specifically for Lil Nas X, combines food, music and philanthropy as he promotes his forthcoming album, Montero.

Read more: Lil Nas X unveils new song “INDUSTRY BABY” featuring Jack Harlow—watch

Within the first two months of his new job, Lil Nas X will share exclusive experiences surrounding his release. He will also introduce some new menu items.

He’s also set to join forces with the Taco Bell Foundation to reward creative young people with scholarships via the Live Más Scholarship. Additionally, you may begin to see him appear in the chain’s breakfast campaign advertisements wearing a familiar outfit.

In a press release, Taco Bell CEO Mark King spoke about the significance of the partnership.

“Lil Nas X knows the job, the experience and the culture Taco Bell creates for its fans—including its people,” King says. “This unique partnership will deliver on more than just marketing, allowing us to tap into the genius of Lil Nas X to inspire our team members and align with our commitment to unlocking opportunities for young people.”

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Lil Nas X took to social media to announce the project. He also commented on the irony of it all, given that he used to work at Taco Bell. On Twitter, he wrote, “life has come full circle, i officially work at taco bell again.”

This collaboration follows Lil Nas X’s most recent song “INDUSTRY BABY.” It was released earlier this summer and features Jack Harlow.

You can check out the “INDUSTRY BABY” video below. Let us know your thoughts on his collab with Taco Bell in the comments.