The 1975 today share a new music video for their recent single “Sincerity Is Scary.” And the clip has frontman Matty Healy rising and shining in a vivid display of positivity that is positively giving us all the good feels right now. Watch it below.
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The song, released in September, preceded the band’s latest single, “It’s Not Living (If It’s Not With You),” and followed their tunes “TOOTIMETOOTIMETOOTIME,” “Love It If We Made It” and “Give Yourself A Try” in leading up to the anticipated release of the English rockers’ upcoming third album, A Brief Inquiry Into Online Relationships, out Nov. 30.
Healy discussed the song’s origins in a recent interview, as reported by Stereogum, the 1975 singer detailing his creative attempt to penetrate today’s jaded irony with an empathetic track seeking to create meaningful connections.
“[It’s] about me trying to denounce all of that postmodern fear of like being real, you know? Like irony first, irony first. Make sure you’re ironic because then you can’t be judged on being a person. And I’ve become so aware of the shtick that exists within my kind of lyrical narrative as well, because obviously I love everything that I’ve done previously but now as I got older I see these kind of defense mechanisms.”
What do you think of the 1975’s new vid for “Sincerity Is Scary”? Are you excited for this month’s release of the band’s new album? Check out the group’s upcoming tour dates, and sound off down in the comments section with your thoughts:
11/29 – London, England @ PRYZM
01/09/19 – Belfast, Ireland @ SSE Arena
01/10/19 – Dublin, Ireland @ 3Arena
01/12/19 – Glasgow, Scotland @ SSE Hydro
01/14/19 – Cardiff, Wales @ Motorpoint Arena
01/16/19 – Brighton, England @ The Centre
01/18/19 – London, England @ The O2
01/19/19 – London, England @ The O2
01/21/19 – Exeter, England @ Westpoint
01/23/19 – Birmingham, England @ Birmingham Arena
01/24/19 – Manchester, England @ Manchester Arena
01/25/19 – Sheffield, England @ FlyDSA Arena
08/23/19 – Reading, England @ Reading Festival