AFI frontman Davey Havok has stripped down for PETA's anti-leather campaign in an effort to bring an end to animal cruelty. Check out his campaign photo below. (via Billboard)

Read more: AFI announce new album, release two new songs—listen

In an interview with PETA, Havok said this cause is a necessary one to stand up for, especially in lieu of the ease in acquiring leather in the fashion industry today.

“I think people have been desensitized to what goes into making some of the things we wear,” Havok says. “I was raised on rock and roll, like many people, and the leather jacket was part of that culture. But no article of clothing, feeling of confidence or otherness is worth the torture or the murder of an innocent creature.”

In his campaign ad, he is pictured with the message, “I’d rather go naked than wear leather. Rock the skin you were born in. Let animals keep theirs.”

Check out Havok’s full interview with PETA below:

Read more: AFI’s Davey Havok, Motion City Soundtrack’s Justin Pierre featured on Local Comic Shop Day exclusive

This campaign coincides with AFI’s recent album announcement, along with two new singles from their new self-titled album, set to drop Jan. 20, 2017.

AFI have also been announced alongside the likes of Sleeping With Sirens and Motionless In White for UK's Download Festival next summer.

What are your thoughts on the PETA campaign ad? Let us know in the comments!

Watch more: A chat with Davey Havok and Jade Puget at the first XTRMST show