Amazon Prime members, be prepared for a price increase. Streaming viewers who pay monthly for Amazon Prime benefits will now be paying more for the site's shipping and entertainment offerings.

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As Deadline explains, the price will be bumped to $12.99 a month, versus the $10.99 a month current offering—an 18 percent increase.

However, the entertainment site does explain that the full-year Prime membership will remain $99, with the yearly rate for students staying at $49, too. Plus, for movie and TV lovers, Prime Video memberships will remain at $8.99 a month as well.

The Prime price increase is effective today, and it'll affect all monthly renewals after Feb. 18.