Arcade Fire have apologized for the social media campaign they embarked on for the release of their new album, Everything Now.
From dress code “rules” at their shows to $109 fidget spinners, the band are claiming they were not behind these bizarre album release strategies.
Last month, the band came under fire for their dress code policy they announced for their Everything Now release show. The dress code provided strict details on what concert-goers can and cannot wear, as well as a—dare we say it—”phone-free viewing policy.”
— Arcade Fire (@arcadefire) July 24, 2017
And not to mention those $109 dollar fidget spinners…
Which one of you purchased the $109 Arcade Fire fidget spinner? https://t.co/6CgK0ZUYgm
— Protege Media Group (@ProtegeMedia) August 7, 2017
Now, they’ve released a, er, bizarre statement to apologize for the campaign, claiming that Tannis Wright “wasn’t being truthful with the band or our fans at all times” and now the band will be regaining control of their social channels, marketing and publicity.
Read their statement below:
— Arcade Fire (@arcadefire) August 10, 2017
People have truly had the best response to it, too:
I'm confused. Was Tannis Wright or Tannis Wrong?
— charles slomovitz (@a33or45) August 10, 2017
— Tolly Dolly Posh (@TollyDollyPosh) August 10, 2017
Tannis got arcade FIRED
— natash (@nasquash_) August 11, 2017
Smart move, Tannis was playing with fire.
— Joel Bronkowski (@joelbronkowski) August 10, 2017
What are your thoughts on this bizarre social media campaign? Let us know in the comments below!