Trustkill artist Most Precious Blood have posted the video for "Shark Ethic," off their new album Merciless. The clip, directed by Jesse Smith (DMX, Redman, Lil Kim), shows the band taking over a commercial radio station and battling fictional band the Soundscans.

"The video is sort of a parody of current situation with radio," guitarist Justin Brannan says about the video. "Hardcore wasn’t meant to be played at the radio, it’s too abrasive for mainstream appeal… There’s a lot of bands who exist in the hardcore scene but seem to be working more on their image and figure than their message."

The video also features a cameo from Sick Of It All frontman Lou Koller, and can be viewed in QuickTime or Windows Media.

The band are currently on tour with Hatebreed as part of their "Decade Of Brutality" tour; after Thanksgiving, MPB will begin their headlining tour with openers With Honor, Modern Life Is War and the Distance. Dates:

Below shows w/Hatebreed, Full Blown Chaos & Gizmachi

11/16 Fayetteville, NC Jester’s Pub

11/17 Jacksonville, NC (Wilmington) Planet Rock

11/18 Baltimore, MD Sonar

11/19 Pittston, PA (Wilkes Barre)Staircase

11/20 Atlantic City, NJ House Of Blues

11/21 State College, PA Crowbar

11/22 Lancaster, PA Chameleon Club

11/23 Orono, ME (Bangor) Ushuaia

Below shows w/With Honor, Modern Life Is War & The Distance

11/26 St. Louis, MO Creepy Crawl

11/27 Kansas City, MO El Torreon

11/28 Denver, CO Rock Island

11/30 Boise, ID The Venue

12/1 Seattle, WA Studio 7

12/2 Portland, OR Loveland

12/3 San Francisco, CA Pound SF

12/4 San Diego, CA Epicenter

12/5 Corona, CA Showplace Theater

12/6 Bakersfield, CA Jerry’s Pizza

12/7 Las Vegas, NV The Clubhouse

12/8 Tempe, AZ Neckbeards

12/10 San Antonio, TX Sanctuary

12/11 Houston, TX Walters On Washington

12/12 Dallas, TX Red Blood Club

12/13 Tupelo, MS The Rockwell Center

12/14 Lexington, KY Art’s Place

12/15 Huntington, WV Hyamp

12/16 Lemoyne, PA Championship

12/17 New York, NY Knitting Factory