Underoath launch a website about...beards?

You read that headline right: Christian screamo/metalcore stars Underoath recently launched Septembeard.com, a website dedicated to chronicling the progress of your facial hair growth. In short, the goal is to stop shaving until Sept. 2 and upload photos to the page every day to track the development of your beard. The site reads:

Since the dawn of time, people have come together to form unions and share similar passions. Our passion is beards. If you share our love of facial hair – or even if you don’t, we welcome you to use this website as an impetus to rediscover your primordial self.

Directions on how to participate can be found on the site. Now get going on that beard!