Norma Jean launch TheAntiMother.com

In a creative (if not slightly bizarre) promotional effort, Norma Jean have launched a website for their new record, The Anti-Mother, featuring a point-and-click game requiring viewers to dig around the page to "find keys to the Anti-Mother’s heart." The game includes the band’s signature harsh visual aesthetic, song clips and lyrical excerpts from the album, and hidden bonuses such as AIM buddy icons and desktop wallpapers. You can creep around the site for yourself here.

The Anti-Mother comes out today (Aug. 6) on Solid State. It is the band’s fourth full-length to date, following up their 2006 release, Redeemer.