Black Mirror: Bandersnatch viewers have to make a lot of decisions during the film, and the first one of them is: Frosties or Sugar Puffs?
Surprisingly (or not), the majority Netflix users seem to prefer one cereal over the other
Netflix CEO Reed Hastings and chief content officer Ted Sarandos revealed some really important information about the viewers’ choices from Bandersnatch, reports Deadline.
The first question players/viewers are asked during the film is which cereal one of the characters should eat. They had to choose between Frosties and Sugar Puffs, and seem to overwhelmingly prefer one over the other.
Which one, you may ask? Frosties. According to Hastings, 73 percent of viewers picked Frosties over Sugar Puffs.
“That’s a level of data transparency we’ve not seen with our content yet,” Sarandos laughed.
He also added that Netflix is working on the possibility of applying the interactive narrative to other productions from the streaming service.
“We’ve got a hunch that it works across all kinds of storytelling,” Sarandos says. “And some of the greatest storytellers in the world are eager to dig into it.”
Black Mirror: Bandersnatch, the good and the bad
Netflix released Black Mirror: Bandersnatch on Dec. 28. Previously, many people believed that there would just be one “choose your own adventure” episode in the series. However, Netflix developed an entire spinoff film instead.
The episode is a seemingly never-ending puzzle, and there are tons of easter eggs and choices that lead to different results in the interactive film that fans can’t help but obsess over. One went as far as to make an interactive map of every outcome and all the possible routes a viewer can take in the film.
Despite the popularity of the film, it’s not all good news on the Black Mirror camp. Netflix came under fire earlier this week, as the company is being sued for a possible trademark infringement.
Chooseco, publisher of the children’s’ “Choose Your Own Adventure” book series, is suing Netflix for using the phrase in Bandersnatch. The company claims they negotiated with Netflix in 2016 about the phrase being used for the series. However, they say Netflix never got the license to use it.