BMTH comment on poppier direction, don’t mind being the “gateway band”
Bring Me The Horizon hope their direction gets kids back into rock music.January 26, 2019
Bring Me The Horizon have commented on their poppier direction with their latest record, amo. The release of their sixth studio album has brought forth a lot of criticism from fans looking for a heavier sound. However, at the same time, the record has also received high praise and support from fellow bands and artists in the scene.
On BBC Radio 1, the band detail the purpose of their latest record on Future Sound’s with Annie Mac. According to Metal Injection, the band say that they don’t mind being the “gateway band” that gets folks back into rock and alternative music.
Additionally, Bring Me The Horizon recognize that the heavier corners of their discography may not be as accessible as their latest direction. However, with that, they hope new fans decide to dig deeper, past amo.
“I like the fact that we have a catalog where, you get a lot of people that get into maybe, “That’s The Spirit” or “Sempiternal,” or some of the new songs and then they go back; it’s almost like a little breadcrumb trail where people will maybe start off with “Medicine,” before they know it, they like “Mantra,” “It’s A Wonderful Life” and then they go back and they start to really get into the vibe of the band and it’s not just about how poppy it is or how accessible it is. They really feed into the lyrics and what we stand for and stuff like that,” frontman Oli Sykes says. “We’re not ashamed to be like… We want to be that band. We want to be that gateway band for people to get into rock music and stuff and keep it going.”
Listen to the band’s latest single, “nihilist blues” featuring Grimes below.
Additionally, Bring Me The Horizon recently covered Billie Eilish’s “when the party’s over.”
What do you think about Bring Me The Horizon’s reasoning? Sound off in the comments below.
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