To accomplish his campaign, Mandall will write emails (one for every person who donates) to the band’s management. The more you donate, the more intense the email he sends will be.
If you pledge $50, “your donation will result in an email to Nickleback with an attached mp3 of Nickelback’s music. This way, the band will hear their own music, and likely retire immediately, thereby ensuring the success of our campaign. You also get the added bonus of not seeing Nickelback. And perhaps helping to ensure no one ever does again.”
Mandall is seeking to raise $1,000, all of which he will donate to charity. ($100 has already been raised.) He was apparently inspired by the recent crowdfunding event that successfully got Foo Fighters to play a show in Virginia.
Mandall writes on the donation page, “Just imagine, thousands – perhaps tens of thousands of music lovers – all not witnessing an exclusive concert by Nickelback in London. It will be glorious. Legendary. Dare we say, game changing?”
This will likely have zero effect on Nickelback’s touring schedule. They probably won’t even notice it. Even a petition with more than 43,000 signatures didn’t stop the band from performing at a Lions game in Detroit, Michigan.