‘Stranger Things,’ Coca-Cola team up to revive failed ’80s drink
Stranger Things has made us love a lot of things we forgot about — Eggo waffles, ‘80s fashion and apparently, throwback Coca-Cola.
Apparently, thanks to the Netflix show, New Coke, a failed product from the ‘80s, is making its comeback.
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Coca-Cola is bringing back a limited number of New Coke cans in honor of the third season of Stranger Things, where the product will be featured on-screen. Also, original Coke will be available in limited-edition packages with Stranger Things designs on them.
It was the creators of the show who came up with the idea to bring back the product to promote the highly-anticipated season as it takes place in 1985, when the beverage first made its debut.
However, it was not successful as Coca-Cola pulled it from shelves only months after releasing it due to negative consumer reviews.
New Coke was later renamed Coke II, which was also short-lived.
Coca-Cola tweeted a video featuring the cast of the show drinking New Coke to announce the release.
Everyone: I don’t think Stranger Things can get any more 80’s.
Stranger Things: Hold my New Coke… #StrangerThings3 #Enjoy pic.twitter.com/xnCGY1dkrQ— Coca-Cola (@CocaCola) May 21, 2019
Never-before-seen footage found in the Coca-Cola archives. May, 1985 https://t.co/uiZlOXmM0t
— Stranger Things (@Stranger_Things) May 21, 2019
According to Variety, the company will also launch an ad in theaters to remake the original 1985 ad directed by the Duffer brothers who create Stranger Things.
In case you’ve never seen it, you can see one of the original ads for New Coke below.
New Coke released today 1985—one of biggest mistakes in US business history: pic.twitter.com/KSHjYKowb8
— Michael Beschloss (@BeschlossDC) April 23, 2019
Yesterday, Netflix released a new teaser showing a pool party, where Mrs. Wheeler can be seen drinking a New Coke at the :18 mark.
Additionally, as if the teaser wasn’t enough, the show dropped a series of stylized posters fitting for the summer aura of the forthcoming season. The posters depict the following main characters against a backdrop of fireworks: Eleven, Max Mayfield, Dustin Henderson, Steve Harrington, Nancy Wheeler, Will Byers, Jonathan Byers, Joyce Byers, Jim Hopper, Mike Wheeler and Lucas Sinclair. However, two previously minor characters also seem to have gotten their own posters: newcomer Robin, played by Maya Hawke, and Lucas’ sister Erica, played by Priah Ferguson.
You can check those out below.
one friendship can change everything pic.twitter.com/ts4XcZ3u6r
— Stranger Things (@Stranger_Things) May 20, 2019
one scoop can change everything pic.twitter.com/208MeAF5Md
— Stranger Things (@Stranger_Things) May 20, 2019
one jopper can change everything pic.twitter.com/xVbLdOKRZX
— Stranger Things (@Stranger_Things) May 20, 2019
one jancy can change everything pic.twitter.com/xhzBTsy1Vn
— Stranger Things (@Stranger_Things) May 20, 2019
one billy can change everything pic.twitter.com/i8Naob1NpR
— Stranger Things (@Stranger_Things) May 20, 2019
OUR BOYS CAN CHANGE EVERYTHING pic.twitter.com/2DCglAOzXm
— Stranger Things (@Stranger_Things) May 20, 2019
Stranger Things season three hits Netflix July 4th. Check out a trailer below.
Will you try New Coke? Sound off in the comments below!
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