Would you drink a cannabis-infused Coke? The soft drink giant is considering a move into such a market, as reported by Reuters. The Atlanta-based company is reportedly in talks with a Canadian CBD comapny called Aurora Cannabis, Inc.
Coke confirms it’s looking “closely” at growing demand for the drinks. CBD-infused beverages harness the power of the plant’s cannabidiol, the non-psychoactive ingredient in marijuana purported to have various health benefits.
“Along with many others in the beverage industry, we are closely watching the growth of non-psychoactive CBD as an ingredient in functional wellness beverages around the world,” read a statement from the Coca-Cola Company on Monday.
Collaboration between Coke and the cannabis company is lobbed as possibly stirring the public’s seemingly stalled interest in the century-old soda slinger’s sugary soft drinks, as noted by Canadian financial channel BNN Bloomberg.
— CBS News (@CBSNews) September 17, 2018
Will Coke start making CBD-infused drinks?
A source who has direct knowledge of the talks says Coke and Aurora Cannabis are “pretty advanced down the path” of forging a deal, according to BNN. “It’s going to be more of the ‘recovery drink’ category,” they added of the beverage.
And Coca-Cola test-marketed an alcoholic drink in Japan earlier this year, per USA Today. And a new, CBD-infused drink may show Coke’s continued desire to stretch out into beverage sectors other than your standard soft drink.
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Have you ever had a cannabis-infused drink? Would you be willing to try a new Coke beverage that’s infused with the cannabidiol? With this in mind, sound off in the comments and let us know what you think!