Let's face it: We all wish we could change our hair color all the time. However, we also don't want to permanently damage our beautiful locks.

It's a problem that Lauren Bowker has solved. She's a data visualization expert who integrates science with fashion, and her newest creation is hair dye that changes color.

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The hair dye changes color with temperature.

“When heat hits the pigment, or if the cool hits the pigment, it changes the bonds of the chemistry to give you a different color, so it’s like a chemical reaction,” Bowker says to Dazed.

According to Dazed, the hair dye, aptly titled FIRE, is making its debut at London Fashion Week through a collaboration with Storm Models.

Bowker is the mastermind behind The Unseen. Her previous creations include a Swarovski headpiece full of gems that respond to brain activity by changing color and a jacket that reacts to air pollution.

The Unseen's goal, according to its website, is to “change the way the world uses color” by “giving data a voice to improve lives.”

Apparently, this genius invention came from simply messing around in lab.

Check out videos of FIRE in action here and below.