Electronic music artist Deadmau5 has joined forces with Twitch, the video game streaming site, to launch an exclusive streaming deal. Deadmau5, real name Joel Zimmerman, will use Twitch as well as marketing tech platform for gaming and e-sports Maestro, to curate new and interesting content for subscribers.
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Zimmerman regularly uses Twitch to stream video games and other content, and the exclusive partnership serves to accentuate his streaming sessions with social media curation, polls, trivia, live chat, calls to action, and more via Maestro.
Deadmau5 will attend TwitchCon 2015 tomorrow, Saturday, September 26 in San Francisco and will begin gaming live with the new social features at 3:00pm PT. You can get in on the action at live.deadmau5.com.