The two companies are revealing their new collaborative line is celebrating anniversaries for both of them after they did a similar partnership a decade ago.
Back in 2010, the two partnered up for a 50th-anniversary line of important moments in their history.
Now, they’re back with new sets of footwear bringing the cutesy Japanese brand together with the hard aesthetic of Dr. Martens.
“A decade ago, we teamed up with Sanrio for a joint birthday celebration/collaboration. Sanrio was celebrating 50 years of alternative Harajuku attitude, while we marked 50 years of the 1460 boot. Ten years on and naturally we both have new anniversaries to celebrate. The two brands are overdue a reunion,” a statement reads on their website.
DR. MARTENS x @hellokitty: A clash of Hello Kitty graphics and tough DM’s silhouettes: our new collaboration showcases the alternative heritage of both brands. And stacks on towering platform soles.
— Dr. Martens (@drmartens) March 6, 2020
The new collection includes multiple sets of boots, kid’s footwear, sandals, and a satchel. The new shoes will be priced between $120 and $200.
You can see and order the new collection here.
People have been going wild over the new collection online. Take a look below for some reactions going around.
I’m crying over the doc martens x hello kitty collab, like I need these please♥️🥺 pic.twitter.com/RSgo15mL1N
— rachel 🎀 (@imjenikaa) February 27, 2020
i’m broke as shit but i’m still gonna cop doc martens x hello kitty hehe :3 <3
— katrina (@hisokatrina) March 6, 2020
my paycheck when the hello kitty x doc martens collab drops pic.twitter.com/nWK9qRbRdJ
— peruvian puff pepper (@sIipknaughty) February 27, 2020
Me trying to get my hello kitty doc martens tomorrow https://t.co/PetyjMzxwK
— amber ¹²⁷ ⌖ ²⁹ (@zootedjohnny) March 5, 2020
how dumb is it to buy a third pair of doc martens in a similar style to what i already own just with slight differences (diff leather, platformed) and they have hello kitty on them on a scale of one to ten how many brain worms would you assume i have if i did this
— 𝗮𝗹𝗲𝘅𝗶𝘀 ♡ 𝟷𝟺 𝚍𝚊𝚢𝚜 ! (@fIoraIia) February 28, 2020
Hello Kitty has previously partnered with clothing and shoe brands for collections outside of Dr. Martens as well. Just two years ago, they paired up with Converse for a sweet shoe line and prior to that, they also linked up with Puma.
Are you excited about the new Dr. Martens x Hello Kitty line? Let us know your thoughts in the comments below.