Doritos are launching a line of rainbow-colored chips in support the It Gets Better Project, which is an organization that provides support for gay and lesbian youth who have been subjected to bullying.
Bags of the rainbow crisps are only available to those who donate at least $10 to It Gets Better. 100 percent of the proceeds will go towards It Gets Better. According to Frito Lay's chief marketing officer Ram Krishnan, the chips “show our commitment toward equal rights for the LGBT community and celebrate humanity without exception.”
— Doritos (@Doritos) September 17, 2015