[Photo by: Mario Villeda Photography/The Parish Austin]
The owners of a Texas music venue, The Parish, are auctioning off the venue on online marketplace eBay, and the bidding started at just $1 on Dec. 1. At the time this article was posted, the current bid was $160,300.
ATX Brands CEO, Doug Guller, is selling the lease through a 10-day online auction. Guller is starting the bidding at $1, but the bidders will have to hit an undisclosed reserve price to actually trigger a sale. Bidding will end Dec. 10.
“This will be someone's Christmas present,” Guller tells Billboard. “I've set it at a number that will make the potentially winning bidder very happy, but it can go well above the minimum requirement.”
According to Billboard, the buyer will gain a 12-year lease of the building with two five-year renewal options. The venue includes two large bars and green rooms, a private office, in-house lighting, production capabilities and a new Nexo sound system. The buyer will also have the option to purchase Guller's liquor license from the Texas Alcohol and Beverage Commission.
Arguably the best part of the deal: Shows are already booked for the venue through next year.
“Hopefully it's a person or persons [buying] who are in the industry that can afford a venue like The Parish and can take it to the next level,” Guller tells Billboard. “I love the Austin music scene and have been the owner of the Parish for the last eight years. Here's an opportunity for someone that is a true lover of music to buy what is arguably the best venue of its size in the country.”
Guller's company is in the process of leaving the music business and has already sold two other venues earlier this year. Back in April, he sold off Schroeder Hall on eBay. The second oldest dance hall in Texas went to widow Linda Krause for $499,700.