Taco Bell has become the first fast food chain to offer a menu certified by the American Vegetarian Association (A.V.A.). T-Bell has long offered menu options for vegetarians, but is now moving them from the background to the forefront of their business model.
“At Taco Bell, vegetarians are not an afterthought,” said Brian Niccol, chief executive officer of Taco Bell. “We sell more than 350 million vegetarian menu items each year, but until now haven’t been vocal about it. The recent launch of ta.co, which makes customization easy, made this the perfect time to move our vegetarian menu from the background to the forefront to further illustrate our commitment to delivering food that fits our customers’ evolving lifestyles,” (via Food Business News).
The now A.V.A.-certified menu offers 13 different items, including a 7-Layer Burrito and Veggie Bowl.
“We get it—being a vegetarian can be tough when you go out to eat,” added Niccol. “We’re proud to treat meat lovers and vegetarians equally—equally delicious, equally craveable and equally affordable.”