Buying tickets through certain sites is a hassle with all of the extra charges they add on to the ticket price.
The service is being backed by Eventbrite which helped bring concert attendee’s concerns to the forefront of paying for shows.
The rollout for the new service started yesterday and will only initially be available in the U.S. Options will include paid and free tickets with Eventbrite and Facebook collecting a portion of each ticket sold. This will look a little different from the Ticketmaster fees you’re used to seeing as their income will be a percentage of the total ticket cost.
The social media giant isn’t forcing people to offer tickets through the platform though. Events such as house parties and smaller get-togethers will still be able to continue in the same way they did before, but larger events are likely to use this new option.
“700 million people use Facebook events each month, and partnering on this initiative is our effort to better serve the people responsible for bringing those events and gatherings to life—including small businesses and entrepreneurs whose core business is not throwing events,” Pat Poels, Senior Vice President Of Platform at Eventbrite, explains.
According to Eventbrite, event listings will show up on both Facebook and their own site depending on visibility settings.
This could prove a huge advantage for Facebook as the ticket-selling functionality strengthens their already established events platform. It could also be a way to keep current users from leaving their platform.
What do you think of the idea of buying concert tickets on Facebook? Let us know in the comments below.