Facebook is opening nine pop-up shops around the U.S. for the holiday season.
The goal is to have a physical space to showcase emerging and established tech brands.
The company announced the enterprise in a statement.
“Today, we’re opening our first small business pop-up concept in nine Macy’s locations across the United States to bring 100 of the most-loved small businesses and digital-native brands on Facebook and Instagram into retail stores for the holiday shopping season,” it reads.
The goal is to have users interact directly with brands they show interest for in the online platforms. The initiative showcases businesses like Two Blind Brothers, Love Your Melon, Bespoke Post and Charleston Gourmet Burger Company.
You can check the pop-up stores in The Market @ Macy’s in nine locations across the U.S. now through early February 2019. Currently, shops are open in New York City, Pittsburgh, Atlanta, Fort Lauderdale, San Antonio, Las Vegas, Los Angeles, San Francisco and Seattle.
More Facebook news
Facebook has been testing a number of features lately. The company recently announced it was looking into allowing users to send messages via voice. The Messenger extension also has plans for the feature to allow users’ voices to trigger voice calls and set reminders.
Plus, in June, it unveiled Keyword Snooze, which allows users to block unwanted spoilers. The feature gives people the choice to temporarily hide posts containing keywords or phrases they don’t want to see.
Located in the upper right-hand menu on your News Feed, it hides any posts with those keywords. With the “snooze” feature, it means that users won’t have to see that specific word or phrase from anyone on their friends list, group, and page for a 30-day period.
More recently, it announced chat rooms for groups, which gives Facebook Group members the ability to launch chat groups with up to 250 members. The Groups and Messenger combination will also offer audio and video calls with up to 50 people.
Additionally, Facebook updated their Lip Sync Live feature. Now, Lip Sync Live is posting the lyrics for your live karaoke session on your phone and computer screens. Users won’t have to worry about confusing words, and it will save their followers from cringing at incorrect lyrics.