Iconic guitar company Fender is offering free lessons online. In response to the coronavirus pandemic keeping the world under isolation, the brand is giving away three months of guitar lessons as part of their Fender Play platform. “With everything happening in the world, music has the power to connect us,” reads the statement on the Fender site. “We want to do our part to see you through–the way we know how.”
The first 100,000 people who register online can take advantage of the Fender brand’s multi-stringed altruism. The next gen of rock enthusiasts can choose tutelage on guitar, bass and ukulele. Fender Play packages are user-friendly across all screen formats (computer, tablet and phone). The average length of a lesson is 13-and-a-half minutes. Couple that with high resolution video and the tools to track your progress, and you could be on your way to starting a band in four months.
The free lessons package is a plan that promotes the company while doing good. Right now, it’s impossible for the world to attend shows. But Fender Play allows us to enjoy music in ways we never considered. It feels like an investment in culture and entertainment that will benefit us all when we can finally congregate again. Whether you aspire to low-volume coffeehouse serenading or the fast track to Shred City, Fender is investing in your love of music.
Fender may very well have come up with the best statement of intent to come out of the coronavirus pandemic. “We’re all going to be spending more time inside—so we might as well make some noise.” For more details, head over to the company’s website.