fit for a king video 1
[Photo via YouTube]

Fit For A King are storm chasers in their latest music video for “When Everything Means Nothing.”

Telling a story of struggle while taking on the harsh elements, the band look to convey a message of pain and frustration through harsh imagery.

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While the final product is striking, frontman Ryan Kirby says the making of the video was all but glamorous.

“This video was the most miserable, but most rewarding experience,” he says. “Being sprayed with a fire house while it’s 45 degrees outside isn’t super fun, but we believed this song was worth the effort.”

Along with its intense message, Kirby says the band looked to line up the song’s message with that of the video.

“It’s about the pain, frustration people feel, watching others live a ‘perfect’ life on social media,” he says. “Constantly feeling like you just weren’t destined to have a good life, like you were born in the rain.”

Check out the new video below.

Fit For A King hits the road in July for a full U.S. tour with Norma JeanCurrents and Left Behind in tow. Tickets for the tour are on sale now with a full list of dates below.

Dates

07/17 – Colorado Springs, CO @ Black Sheep
07/18 – Ft. Collins, CO @ Aggie
07/19 – Omaha, NE @ The Waiting Room
07/20 – Oshkosh, WI @ Rock USA
07/21 – Cincinnati, OH @ 20th Century Theatre
07/23 – London, ON @ Call The Office
07/24 – Ottawa, ON @ Mavericks
07/25 – Quebec City, QC @ Le D’Auteuil
07/27 – Bangor, ME @ Impact Music Festival
07/28 – Lancaster, PA @ Chameleon Club
07/30 – Memphis, TN @ Growlers
07/31 – Oklahoma City, OK @ Diamond Ballroom
08/01 – Midland, TX @ Rock the Desert
08/02 – Austin, TX @ Come and Take It Live
08/03 – Corpus Christi, TX @ House of Rock
08/05 – Fayetteville, AR @ George’s Majestic Lounge
08/06 – St. Louis, MO @ FUBAR
08/07 – Iowa City, IA @ Blue Moose
08/08 – Grand Rapids, MI @ Elevation
08/09 – Indianapolis, IN @ The Citadel
08/10 – Columbus, OH @ Skully’s Music Diner
08/11 – Elmira, NY @ iMatter
08/13 – Virginia Beach, VA @ Peabody’s *
08/14 – Jacksonville, NC @ Tarheel *
08/15 – Asheville, NC @ Orange Peel *
08/16 – Nashville, TN @ The Cowan *
08/17 – Springfield, MO @ The Riff *
08/18 – Tyler, TX @ Crossroads *
* – Afterlife in place of Currents

How do you like the new Fit For A King video? Sound off in the comments below!

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