Gerard Way talks lyric video for new song after hitting 1 million views

Gerard Way sent fans into a frenzy earlier this week (Oct. 26) after he dropped a new music video and revealed that he’d be pausing work in his comic book empire to release his first album in four years.

Today, Way is celebrating the recent success of his new video for “Baby, You’re A Haunted House” by discussing the origin of how the lyric video came to be.

Read more: Gerard Way’s Netflix series ‘Umbrella Academy’ gets release date

Way shared some exciting news about the video earlier today: the lyric video has hit over one million views since publishing it a few days ago.

So, in order to celebrate such an accomplishment, Way decided to take to Instagram earlier this evening to discuss the lyric video for the song, where he shared that he “wanted to do something a little more special than a standard lyric video.”

After sending a treatment of a video idea in his head to Devin Sarno at Warner Bros Records, he then went on to explain how the actual production of the video came to be, saying:

Gathering all the costumes,  and some friends who knew how to play instruments, she [Claire Vogel] shot the whole thing. It came out even better than it was in my head when Mikey Way gave me the idea. When he was recording bass for the song, he said that he could picture a video like one of those old monster cartoons from the 60’s of musicians toe tapping and Beatle-bopping to the song.

And I thought we should make that happen! Albeit, less of a black and white 60’s tv show and more of an old Russian tv show. So there you go. Hope you enjoyed it! #byahh Special thanks to @wbr for giving us a generous budget to make this happen!

You can see Way’s post below:

 

View this post on Instagram

 

Baby You’re A Haunted House— The lyric video. We hit over one million views so I wanted to take this chance to talk about the lyric video for the song. We wanted to do something a little more special than a standard lyric video for this, so I wrote a brief treatment and sent it over to Devin Sarno (@devinsarno) at Warner Bros Records. Devin has been helping me make videos since I’m Not Ok, when we collaborated with Marc Webb, and has always been so great about making the artist’s vision the most important thing, really helping bring it to life. And I knew I wanted Claire Vogel (@oclaire) to shoot it, as she is a brilliant director. Claire is someone who worked with MCR on the Danger Days videos and I was eager for another chance to work with her. So we sent her the treatment and she went and made it! Gathering all the costumes, and some friends who knew how to play instruments, she shot the whole thing. It came out even better than it was in my head when Mikey Way gave me the idea. When he was recording bass for the song, he said that he could picture a video like one of those old monster cartoons from the 60’s of musicians toe tapping and Beatle-bopping to the song. And I thought we should make that happen! Albeit, less of a black and white 60’s tv show and more of an old Russian tv show. So there you go. Hope you enjoyed it! #byahh Special thanks to @wbr for giving us a generous budget to make this happen!

A post shared by Gerard Way (@gerardway) on Oct 30, 2018 at 11:08am PDT

As previously reported, the song was recorded a few months ago, and it features Way, 21st century stunt guitarist Ian Fowles, Electric Centurion Mikey Way on bass and Tom Rasulo on the drums.

The track was the first taste of music from Way since he and his former My Chemical Romance bandmate, Ray Toro dropped two songs for a Record Store Day 2017 release (“Into The Cave We Wander” and “Pogi’s Cavern”).

You can check out the lyric video below and see streaming/purchases options here.