goodDYEyoung (GDY) have made some changes to their line of semi-permanent hair dyes, including the packaging and the formula.
The semi-permanent dye now comes in 5 fluid ounce packaging at a thicker consistency. The formula is also thicker and creamier than before.
The colors Riot—named for the orange color vocalist Hayley Williams’ sported throughout Paramore’s Riot era—and PPL Eater have been changed as well. Riot will fade out more orange, and PPL Eater will fade out more purple.
ringing in a new era of @gooddyeyoung ?? here’s me with a bunch of GDY packaging prototypes 8 months ago. major thx to Jordan & Carl @helloluum for bringing our aesthetic dreams to life.. . here’s what’s new (so far?): . • new look! • bigger volume! (5oz of semi-perm color per tube.) • improved formulas! (based on feedback. for example- Riot is now a more red-based orange ?.)
With changes to their line and formula, GDY has restocked on the popular yellow dye, previously out of stock.
— hayley from Paramore (@yelyahwilliams) February 13, 2017
Despite other changes to GDY’s formula, the dyes will have the same pigmentation and smell as before. All nine colors are available now on GDY’s website at $18 per bottle.
The vegan and cruelty-free hair dye is a joint venture between Williams and stylist and longtime friend Brian J. O’Connor. In 2017, twenty one pilots drummer Josh Dun became an official ambassador of the brand. He even wore GDY’s Steal My Sunshine yellow color at the Grammys.
More on goodDYEyoung
Hayley Williams and hairstylist Brian J. O’Connor came together 10 years ago to create the iconic orange hair Williams wore in the “Misery Business” music video and have been a dream team ever since, launching goodDYEyoung in 2016.
Since then, they won a peta2 award in the Lifestyle category for Best Vegan Hair Dye, beating out Manic Panic, Shea Moisture and other brands.
How to get Josh Dun’s Look
Twenty one pilots drummer Josh Dun rocked the goodDYEyoung look at the 2017 Grammys. In addition to having the guts to go pantless at the prestigious award show, he’s also a brand ambassador for the GDY brand.
Want a step-by-step guide on how to replicate the look? Check out Alt Press’ guide here.