Halsey first started turning her latest leaf last week after completely blacking out her social media. Then, she posted a link in her social media bios that directed fans to a site where they could sign up for email alerts and proceed to share their worst ever nightmare.
Then, as fans chose from a series of options such as “falling,” “demons/ghosts,” “natural disaster” or “loved one dying,” the site told them an interpretation of their worst nightmare.
After that, Halsey revealed that a single was coming soon at her May 9 hopeless fountain kingdom show at Webster Hall. At the intimate concert, a banner dropped before fans’ eyes to reveal the single name along with May 17’s date.
Halsey then told fans on Twitter she had hidden lyrics around Los Angeles, Dallas, Chicago, Bay Area and New York City.
Los Angeles – Dallas – Chicago – Bay Area – New York City.
I hid lyrics to NIGHTMARE in your cities. Let me know when you find them….
— h (@halsey) May 11, 2019
— cedric (@cedricjoshuaa) May 16, 2019
Fast forward a few days, Halsey dropped the first teaser photo alluding to the new song with alleged single artwork and lyrics. Additionally, all of Halsey’s teasers have since suggested “Nightmare” would bring a much darker element to her discography. You can check out some of the teasers below.
“c’mon little lady,
give us a smile?”
NIGHTMARE. May 17th pic.twitter.com/ezZogX14fz
— h (@halsey) May 13, 2019
“little” lady….. NIGHTMARE 5.17 pic.twitter.com/wePvUDucZU
— h (@halsey) May 14, 2019
no sweet dream,
but im one hell of a night
◾️ 5.17 pic.twitter.com/30n8VUNQeU
— h (@halsey) May 15, 2019
well boy do I have a song for you. https://t.co/lkMOXGhQKc
— h (@halsey) May 16, 2019
Now, the single is finally upon us. The song serves as an empowering anthem detailing themes of bodily autonomy and independence. Additionally, the music video features actress Cara Delevingne.
You can watch the video for the highly-anticipated song below.
What do you think of “Nightmare?” Sound off in the comments below.