Just when you thought Paramore’s Hayley Williams couldn’t get any better, she has decided to grace our ears once again, this time with ASMR. To promote her hair dye brand Good Dye Young, Williams tried her hand in the relaxing YouTube phenomenon.
In promotion of Good Dye Young, Williams whispered about her product for four, relaxing minutes. Williams can be seen (and heard) tapping on the dye box and tube, eating chips and whispering about the product.
“Somewhere there’s a list of things I won’t do for Good Dye Young brand awareness,” Williams said in a tweet. “Apparently ASMR wasn’t on that list.”
somewhere there’s a list of things i won’t do for @gooddyeyoung brand awareness.
apparently ASMR wasn’t on that list.
— hayley from Paramore (@yelyahwilliams) September 30, 2018
Regardless, we didn’t know we needed this until now.
It was also just announced that Good Dye Young is going to be sold online via Sephora. Starting on Oct. 2, the Poser Paste hair makeup and semi-permanent hair colors will be available on the makeup site. In the meantime, you can pick up all of your hair color needs on their website here.
— hayley from Paramore (@yelyahwilliams) September 28, 2018
Additionally, the company added four new shades to the Poser Paste roster. New colors include Rock Lobster (red), Kowabunga (vibrant, neon green), Narwhal (electrifying aqua), and PPL Eater (purple).
introducing 4 new shades of #PoserPaste to complete your lineup! Rock Lobster, Kowabunga, Narwhal, and PPL Eater are here to help you #dyehappy ????????????????
???? shop at https://t.co/oA1ho9XF6f#gooddyeyoung #beautifullyobnoxious #ilikeyourhair #hairmakeup #nashvillebusinesses pic.twitter.com/yHf0WiSroW
— Good Dye Young (@gooddyeyoung) September 25, 2018
Good Dye Young is a vegan and cruelty free company.
ASMR stands for autonomous sensory meridian response. It is commonly defined by the feeling of “tingles” or relaxation that people get when they hear certain sounds. Common “triggers,” or noises, can include tapping, unboxing and whispering.
Williams definitely ticked all of the boxes.
Check out the Williams’ mad ASMR skill in the full video below.