Hayley Williams has been keeping plenty busy with Good Dye Young, but that didn’t stop the singer from unleashing a silent song teaser in mid-June. The Paramore frontwoman obviously sent fans into a frenzy, which she copped to in a new interview at Beautycon while there repping GDY.
Williams sat down with Entertainment Tonight alongside longtime stylist and GDY Artistic Director Brian O’Connor. The duo chatted Good Dye Young, but Williams also opened up about future Paramore and what inspired that iconic Riot! era hair color.
Williams and O’Connor reflected on their journey with a recent milestone marked by Good Dye Young making its way into Sephora and Sally Beauty, the latter of whom hosted the team at their Beautycon booth. They also revealed hopes of expanding even more to other areas such as the U.K., Europe and Asia.
The duo also revealed how they first met, which is traced back to when Williams was getting ready to film one of Paramore’s first music videos. The singer expressed a desire to make her hair look like “a lit match” and walked into a salon where O’Connor was apprenticing. When asked about the inspiration behind her Riot! era orange, which she briefly returned to in March, Williams goes on to explain how “2007 was our year.”
“With Riot, when we were writing that record, I was 17,” Williams begins. “I had just met Brian, and I was newly obsessed with this book I bought in Japan called Fresh Fruits. It was a lot of Japanese culture and punk style—very, very colorful [and] cartoony. I told Brian, ‘I think we should do something ridiculous. I kind of want to look like an anime character.’
“This was 2007, and we were very lucky that I feel like we got to inject some color into the MTV culture that Paramore was catapulted into. At the time, there wasn’t really a lot of that shit going on. It was just so fun for us to be experimenting. We were kids, and we got to do that together.”
Transitioning to Paramore’s current plans, Williams admitted she left everyone hanging with that muted video in June. However, the vocalist stands by her decision to take another social media hiatus.
“I am an awful, awful human for those Instagram posts that I left everyone hanging with. No. 1, I fully believe in social media hiatuses. I think it’s so good for your mental health, and I personally really, really need it. [Brian] knows more than anyone.”
Explaining she’s working daily on Good Dye Young products and projects, Williams wanted to assure fans she’s “always been a musician first.” But the band don’t have anything locked in for the future just yet.
“My first creative outlet was music and even though people are going to see me in this kind of space with Brian a lot more, I don’t want people to forget. I was like, ‘I’m just going to leave this here and see you guys on the flip side.’ I really don’t know what’s next for Paramore, but the guys and I just had dinner the other night at my house. I think we’re just really enjoying being friends and adult human beings at home by ourselves without music.”
When asked if rock is “still alive,” Williams ponders what sound those Paramore tracks will embrace once they do return.
“Is it dead or alive? I don’t think it dies because I’m not really sure that rock ‘n’ roll—or even punk rock for that matter—which I’m a huge fan of. I don’t think it can be reduced to a phase or a genre of music. I really think it’s something very much like fashion and culture. It lives in people. I think, for us, one of the things we were talking about the other night is the shit we grew up on. We were listening to stuff and kind of taking a walk down memory lane. The stuff that we were born and raised on is the stuff that still pulses through our veins today. Whatever comes out next will be very true to it whether it sounds like rock or not, I don’t know.”
You can view the full video interview here.