From Black Friday through December 20, goodDYEyoung will be donating $1 from every product sold towards a non-profit organization that represents a cause the brand deeply cares about.
Read on to see the amazing organizations they’re supporting!
What's even cooler? Each shade is going to support a different cause. Check out the awesome organizations the hair dye proceeds will be going towards below!
Donations from the brilliant Riot will go towards the Trevor Project, which provides crisis intervention and suicide prevention services to LGBTQ young people.
Proceeds from this suneshiney shade will go towards the NRDC, which works to safeguard the earth—its people, its plants and animals, and the natural systems on which all life depends.
The donations from the dazzling Blue Ruin will go to RAINN, the nation's largest anti-sexual violence organization.
Proceeds from the fire engine red shade will go towards the NAACP, America's foremost legal organization fighting for racial justice.
Donations from the bold Ex-Girl shade will go towards The Center for Reproductive Rights, which promotes and defends the reproductive rights of women worldwide.
Proceeds from the brand’s rad merch sales will be going to support the NAMM Foundation, which supports music access and education throughout society, especially at an early age.
Need help figuring out what shade you’d like to try? Take our quiz to see which Hayley shade you’d like to try yourself!
What color are you hoping to pick up? Let us know in the comments!
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